WHY FOOD?

REAL FOOD = GOOD HEALTH

Feeding your dog fresh, whole foods isn’t always convenient or affordable—we understand. At Real Dog Box, we believe real food is essential—not just a luxury—for your dog’s health and happiness. That’s why we’re here to make it accessible for every dog owner. Our philosophy is simple: real food equals good health.

A Brief History of Dog Food

15,000 years ago

From Wolves to Dogs

Dogs ate scraps of meat, bones, and organs alongside humans.

1860

Biscuits Become Dog Cakes

Introduction of dog biscuits made from leftover ship biscuits.

1920s

The Canned Food Revolution

Canned dog food emerged, primarily using horse meat.

1940-50s

The First Kibble

Kibble was invented using extrusion technology from puffed cereals.

Nurturing Canine Longevity Through Nutrition

A few dollars a day spent on real food can prevent 6 out of the 10 most common vet visits, including allergies, obesity, dental disease, ear infections, yeast issues, and even cancer. Commercial dog foods, including grain-free and prescription diets, are often highly processed and lack the essential nutrients dogs need to thrive.We can’t control every external factor, but we can control what we feed.
Why Fresh, Real Food MattersReal Food Should:
  • Feel, smell, and taste real
  • Protect cell integrity
  • Have clear labeling and transparent packaging
  • Contain no added flavors or preservatives
  • Be biologically appropriate for canines
  • Be whole, minimally processed, and diverse in nutrition
  • Avoid high-pressure pasteurization (HPP)
Our Commitment to Quality and Transparency Single-Ingredient Treats and Chews: No fillers, seed oils, or carbs. Small-Batch Production: Crafted in sunny San Diego, ensuring freshness. Hand-Packed: Attention to detail in every package. No Co-Packers: We make all our products in-house to maintain quality. Transparent Sourcing: Know exactly what you're feeding your dog.

Why We Aren't "Human Grade"

We prioritize sustainability and transparency over marketing labels. While "human grade" sounds appealing, it's often a marketing term that doesn't guarantee better quality. Our focus is on providing biologically appropriate nutrition that meets the specific needs of dogs.

1/5

- Ribs and backbone visible from a distance

- No body fat

2/5

- Ribs may be visible and can be easily felt

- Obvious waist when viewed from above

3/5

- Ribs can be felt without excess fat

- Obvious waist when viewed from above

4/5

- Ribs can be felt with difficulty under heavy fat layer

- Fat visible near base of tail on backbone

5/5

- Fat deposits over neck, limbs and backbone

- Obvious abdominal distention

THE BENEFITS OF REAL FOOD

At Real Dog, we believe a variety of real whole foods makes a difference.

Variety and Balance Over Time

  • Diverse Nutrients: Different foods offer various essential nutrients.
  • Healthy Microbiome: A varied diet supports gut health and immunity.
  • Species-Appropriate: Includes meats, organs, and bones necessary for dogs.
  • Complements Any Diet: Enhances both fresh and dry food diets.

Real in Every Way

  • Whole Foods You Can Identify
  • Clear Labeling and Packaging
  • No Artificial Additives
  • Transparent Sourcing

A Bridge to Fresh Feeding

  • Feels, Smells, and Tastes Real
  • Easier Transition from Kibble
  • Accessible and Convenient

Our Ancestral Diet Formulation

Based on extensive research, we've formulated a diet that mirrors what dogs would naturally consume:

  • 63% lean muscle meat and muscular organs (protein)
  • 12% bone (calcium)
  • 10% seafood (omega 3s)
  • 5% liver (vitamins and minerals)
  • 5% other secreting organs (vitamins and minerals)
  • 5% fiber (fruits and/or fruits and vegetables)
We Don't Have All the Answers, But We Know This Fresh food is always better than kibble, just as fresh food is better than fast food for humans. Every human-dog bond is special and starts with what we choose to feed them.
Make Your Dog's Food Better Today

Start feeding real with confidence. We're here to support you every step of the way.

Customizable Boxes Tailored to your dog's needs.

Free Nutrition Consultations Backed by certified canine nutritionists.

Perfect Fit Guaranteed Free replacements if your dog doesn't love something.

Prevention is the Best Medicine

Did you know that cancer is the leading cause of death in dogs over the age of 10? This statistic can be changed with a simple dietary shift to real food. Dogs have always thrived on fresh, unprocessed foods until processed kibble became the norm.
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Feed Them Like Their Mother Would

Species-appropriate food means providing the best nutrition for a dog's biological makeup. Fresh, unprocessed real food aligns with their natural dietary needs.

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