Keepin’ It Real
At Real Dog Box, everything we do is rooted in one core value: Keep It Real. To us, “keeping it real” means more than just being truthful—it’s about being genuine, adaptable, and courageous in every choice we make. It’s a call to stay honest with our community, with each other, and with ourselves, even when it would be easier not to. Ultimately, these principles guide our decisions, shape our interactions, and keep us laser-focused on what truly matters: your dog’s health, happiness, and longevity.
What “Keep It Real” Means to Us
- We maintain perspective on what really matters (Prioritization).We live by the mantra “feed real, feed responsibly.” Our top priority is the health and happiness of your dog—no shortcuts, no empty promises. By keeping perspective, we ensure our time, energy, and resources always serve our mission of improving canine longevity.
- We call out the truth when it isn’t obvious (Honesty).Transparency isn’t just a buzzword here. From sourcing to packaging to our customer interactions, we refuse to sugarcoat or hide behind trends. When questions come up—about ingredients, feeding, or how we operate—we give you the straight facts.
- We stay true to our roots and continue to evolve (Adaptability).We began as a small team committed to reclaiming canine nutrition with real food. As we grow, we adapt to our community’s needs, always staying grounded in our core principles. Our boxes evolve to offer fresh, nutrient-dense treats and chews—without losing sight of why we started in the first place.
- We are transparent and don’t pretend to keep up with trends (Authenticity).We believe real food shouldn’t be a luxury. That’s why we never compromise on quality, never chase fads, and never inflate our products with fillers or false claims. We simply remain ourselves—100% real, 100% of the time.
- We remain calm when faced with adversity and honor our commitments (Courage).Sometimes, “keeping it real” means doing the hard thing—like calmly addressing a product concern or admitting we got something wrong. We’ll always make it right for you and your dog, whether that means a free replacement or a friendly consult with our certified nutritionists.
- We speak our minds and support decisions with reason (Rationality).Our team is guided by evidence-based knowledge—no gimmicks, no fluff. Every product in your box, every resource we share, and every recommendation we make is backed by science and shaped by real-world canine nutrition expertise.
Fresh to Your DoorWe craft our treats in small batches, using a single-step air-drying process that locks in nutrients and flavor. Then we deliver them straight to your door.
Our Perfect Fit PromiseIf your dog doesn’t love a treat, we’ll replace it at no extra cost—no hassle, no questions asked.
Feed Real. Feed Responsibly.We take feeding seriously. It’s an investment in your dog’s life, and we’re here to ensure you have the knowledge, support, and peace of mind you need.
Real Support from Real ExpertsEvery member of our service team is a Certified Professional Canine Nutritionist (CPCN). If you ever have questions or need guidance, we’re here to help you make the best choices for your dog.
Why It Matters
When we say “Keep It Real,” it’s not just a slogan—it’s our daily practice and the compass for our culture. Before we respond to a member’s question, develop a new treat, or engage with our community, we ask ourselves:
“Am I keeping it real?”
If the answer is “no,” we reassess—because that’s our promise to you and your dog: zero gimmicks, zero shortcuts, all transparency. By staying authentic, honest, and courageous, we’re creating a movement that challenges outdated dog nutrition standards and makes real food accessible to all.
Ready to see the difference that real, honest feeding can make for your dog?Build Your Box and join us in keeping it real every single day.
Thank you for being part of our mission to feed dogs real and heal naturally. We can’t wait to continue this journey with you—and your pup—by our side.
It's an investment for your dog's life.
We craft our food in small batches, air-dry it in one single step, and deliver it fresh.We guarantee that if your dog doesn’t love a treat, we’ll replace it for free.
